2020 Content Marketing strategy | Roofing Insights


2020 Content Marketing strategy | Roofing Insights
Dmitry explains the importance of content marketing as we move further into 2020
Dive into a further explanation: https://roofinginsights.com/what-is-content-marketing/

If consumers are getting smarter, we as marketers/business owners must as well. In this video I talk about my best tricks and tips when it comes to creating content that is not only organic, but helps you sell to a customer that’s already “sold”. Theres nothing like having a confident client that fully trusts you with your process because you’ve been able to successfully demonstrate your credibility and “know-how” through your social platforms. If you want to crush the market, find something you’re an expert at, and go “all-in.” Become the icon in your niche that all your clients come to for: tile and metal roofs, or even specialty shingle installations like F-Wave. The jacks of all trades are starting to find themselves being exhausted and outperformed by experts, so find your strength, document and accelerate your passion.

Leave us a comment on what you’re passionate about and how we can help you with an idea that you’re passionate about and want to create content from.

00:16 Intro
00:40 What is Content Marketing?
01:40 Why I Love Content Marketing Reason 1 – It’s Free
02:04 Why I Love Content Marketing Reason 1 – It Works
02:15 Why I Love Content Marketing Reason 1 – It Works Forever
02:30 Testimony from Joseph Hughes on Social Engagement
02:50 Join Our Roofing Insights Private Group
03:01 Roofer Responses to Joseph Hughes Engagement Post
03:50 Examples of Content Marketing Working For Me
04:30 My ACL Tear Story and How I Used Content Marketing to Find My Doctor
06:25 Tip #1 Find Your Mediums
07:33 Tip #2 Only Create Content About Subjects That You Love
08:10 Tip #3 Once You Pick Your Passion, Show Your Expertise
08:33 Tip #4 You Have To Produce Content Regularly
09:26 Tip #5 You Have To Optimize Your Content To The Fullest
10:34 Tip #6 Promote Your Content Regularly
11:26 Tip#7 Make Sure To Offer a Service You Can Monetize
13:21 Conclusion

Helping Roofers Become Successful Business Owners. Want have a better understanding and learn how to operate a business? If you answered yes to the following question you’re in the right place, this is the top roofing channel on YouTube where you can apply everything from product reviews to commonly made mistakes others have made so you don’t make them.

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Dmitry’s favorite cameras:

Panasonic LUMIX GH5S: https://amzn.to/32STe53
Canon EOS RP Full-Frame Mirrorless: https://amzn.to/2ToYjPJ
Sony a5100: https://amzn.to/32PncqR
Apple iPhone 11 Pro Max: https://amzn.to/39qGuoR
DJI Mavic Mini Fly More Combo: https://amzn.to/39vsESo

Lights for shooting high quality videos:

Smartphone Video Rig: https://amzn.to/38qpbTu
Neewer Dimmable 176 LED Video Light Lighting: https://amzn.to/2TDNKqP
Practilite 602 Bi-Color Smartphone Controlled LED: https://amzn.to/38najW3
Aputure Light Dome mini II: https://amzn.to/2Q3iMYn

Top quality Microphones:

Zoom H5 Four-Track Portable Recorder: https://amzn.to/38nA5cI
Shure Camera-Mount Shotgun Microphone:https://amzn.to/2VHKrl7
Rode Link Filmmaker: https://amzn.to/3cGRwsi

Portable tripods:

Manfrotto Compact Tripod: https://amzn.to/2IjD0c3
Manfrotto Monopod: https://amzn.to/2PQJh34
DJI Ronin-S: https://amzn.to/32RpAgF

Stabilization tools:

DJI Ronin-M: https://amzn.to/2TmEyrS

Sponsors:

IKO https://www.Iko.com
Atlas https://www.Atlas.com
Owens Corning https://www.Owenscorning.com
Roofing Brand https://www.Roofingbrand.com
Roofing Business Partner http://bit.ly/3csEAGe
Enhancify https://www.enhancify.com/
Job Nimbus http://bit.ly/3avD5W9
Hearth http://bit.ly/2TBIR1v
Malarkey Roofing Products http://bit.ly/2vFlg7Z

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