Angies list After Home Advisor Review: Stocked dropped again in 2019….
Fall of Angies list.
Topics in this video:
0:00 Founded in 1995.
0:30 The best service at one time.
1:48 Stock is down.
2:15 The good days of Angie’s list.
4:49 Home Advisor was never good.
5:23 Angie’s list not making profit.
5:54 Angie’s list merges with HomeAdvisor.
6:35 Contractors not happy about merge.
7:18 Using Angie’s list today.
8:25 HomeAdvisor ruins Angie’s list.
9:26 Homeowners & contractors aren’t happy.
11:42 Invitation for public survey.
12:25 Get a FREE Anti-HomeAdvisor t-shirt!
The Rise and Fall of Angie’s List
Angie’s List was founded in 1995 by Angie Hicks and her business partner William Seelye Oesterle. Hicks produced this system because she wanted to develop a way for customers to be able to find reliable construction contractors.
She implemented a ratings system, using data she collected by going door-to-door in different neighborhoods, asking people which companies they felt offered the best services.
In 1999, as the internet soared in popularity, Hicks took all the data she collected from years of research and published it on her website.
For over fifteen years, Angie’s List became the go-to destination for people searching for reliable contractors, peaking in August of 2016 when the website had over 3.2 million paying members.
Yet, just three short years later, Angie’s List has begun to plummet. What happened to this once giant staple in the construction business? In this video, Dmitry explains how Angie’s List has lost its reputation, one that for so long seemed impenetrable.
The demise of Angie’s List didn’t happen overnight.
Before 2015, the company had been relying on capital infusions from investors, and for eighteen years the company never recorded a profit in their annual income reports. Something had to give.
On May 2, 2017, IAC, a powerful media company based in New York City, announced that it had purchased Angie’s List to the tune of $500 million. IAC had ambitions to change the structure of Angie’s List.
Previously, Angie’s List was service-based, intent on providing unparalleled customer service. The formula was simple: connect top-rated contractors with top-rated homeowners.
Under IAC’s new regime, the website began operating like Home Advisor, centering its efforts around selling information. In the past, Home Advisor focused on selling this information to new contractors who were struggling to find jobs. This method had proven flaws, and the company suffered from a poor reputation within the construction community and experiencing a staggeringly high amount of turnover on jobs.
Now, instead of Angie’s List prioritizing customer service, it was geared toward finding as many homeowners as possible, and then selling the prospective customers’ information to contractors.
This allowed Home Advisor to make quick money that would satisfy shareholders and make it appear that the website was headed in a better direction.
Home Advisor’s new plan essentially disregarded the customer service element that for years Angie’s List worked to maintain, finding the new profits from selling information simply too attractive to ignore.
Under the umbrella of IAC, Home Advisor’s acquisition of Angie’s List was simple: capitalize on the contractors and customers Angie’s List already had in place.
Not surprisingly, despite IAC’s insistence that the business model of Angie’s List would not change, soon faithful customers from Angie’s List were being inundated with calls from contractors previously operating through Home Advisor.
This meant that high-end homeowners who loved the quality of Angie’s List were now being bombarded with inquiries from contractors with little to zero reputation, creating an environment that was not beneficial to either party.
The bottom line is this: under new ownership, Angie’s List has been compromised, turned into a company whose reputation loses credibility each time a frustrated homeowner is put in contact with an unreliable contractor. And the once proud contractors of Angie’s List? The ones who made the website what it was? They too are left wondering, “what happened?”
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