(BBB) Better Business Bureau | Pay to Play Case Study


(BBB) Better Business Bureau | Pay to Play Case Study

Full case study here:
https://roofinginsights.com/better-business-bureau-bbb-pay-to-play-case-study/

According to Dmitry Lipinskiy investigation that took over 2 years BBB Doesn’t Have Algorithm and manually ranks businesses.

13 factors are often ignored completely: businesses that has high rating in reviews often has lower score overall.

My Pillow and Home advisor are two excellent profiles to show it.

Today, Dmitry talks about why he believes the BBB doesn’t use an algorithm and how they can be bought with big money.

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