Biden agrees: Malarkey needs new name


Malarkey shingles and Marketing Roofing name review
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Two quotes of my favorite branding author Al Ries:

“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect”

And “A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike”.

Branding matters. In this episode, Dmitry discusses why a bad name can be detrimental to your business.

Product matters, but perception is everything.

What happens when you have the best product and the worst brand name?



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Stone Coated Steel Roofing

Stone coated steel roofing presents a certain upscale style that cannot be mimicked by any other type of shingle. They are made to match any style of home, and can match the look of more expensive and less durable shingles such as wooden shake shingles. The key selling point to this type of roof is that they can be painted in many different schemes so you can match the area you live in. Most Mediterranean style homes use this type of shingle and have them painted the color orange to really match this exotic home style that you do not see very often in the US.

Raised Seam Roof: Lower Cost Roofing System That Lasts

Many architects and roof contractors recommend a raised seam roof because of its high durability and longevity. It is very easy to install and uses the sliding clip system technology. This metal roofing is made of lightweight panels which are fastened by clips to the roof over the metal edges. The base is firm while the clips are moveable in different directions. Thin covers are installed over the joints to create a waterproofing and weather-tight protection against inclement weather like high intensity winds, snow, rain and hail. When temperature fluctuates, this clip system technique avoids thermal dysfunctions with its expansion and contraction capability.

Positioning and Bracing Roof Trusses

Two of the most essential parts of roof construction are the correct positioning of roof trusses and roof truss bracing. The importance of roof truss bracing is simply to supply additional strength to the roof. Having a good roof truss brace ensures the security and durability of one’s roof.

Environmentally Friendly Roof Insulation

Many environmentally friendly, “green” roofing insulation choices are available to homeowners today. Read about several sustainable roof insulation options here.

Slate Roofing Made Easy – Choosing The Right Tools And Materials

Installing your own slate roof is a big job but not impossible for non-professionals, if you know how to do it. This article helps you to prepare for the job. You will learn about which slates, nails, sheathing and flashing materials and slate roofing tools you need to purchase.

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