Eric Reno: $5MM Roofing Superstar on Youtube, CRM, HomeAdvisor, Angie’s list

Eric Reno: Roofing Superstar from Michigan: $5 millions, no CRM!!!

Watch Dmitry interviewing Eric Reno:

Dmitry is the owner of Storm Group: Minneapolis and Orlando based roofing company: and htpps://

Eric is the owner of popular Michigan roofing company : Paramount Building Inc.:

Check Eric Reno’s Youtube channel:
Topics in this video:

0:00 -Opening montage
0:16 -Introduction at hotel
1:09 -Arrive at Paramount Building Inc.
1:48 -Meet Eric
2:39 -How Eric got into roofing
3:17 -2 years into roofing
3:57 -How Eric went on his own
4:23 -Using Equipter in his company
5:45 -“It’s all about the team”
6:16 -Eric’s Proposal paperwork
6:34 -Eric’s process
8:08 -No CRM
8:30 -Paramount opened in 2013
9:32 -“Angie’s List was such an animal”
9:41 -Angie’s List was our mother
9:54 -Eric’s sales process
10:31 -Address List of roofs we’ve done (referrals)
10:59 -Yard Signs
11:30 -Sales $ for first year
12:02 -Eric would get difficult jobs
12:37 -Started Youtube videos
13:03 -Why Eric Stopped Youtube videos
13:20 -Owning Real Estate
13:55 -Arrive at Restaurant for lunch
14:02 -Age and kids
14:13 -White Claw
14:18 -Getting jobs from Youtube videos
15:47 -White Claw is the official drink of Roofing Insights
16:20 -Bookkeeper
16:39 -Scheduling jobs
16:58 -Work Hours a day
17:28 -Work life balance
18:26 -Eric’s motivation
19:09 -Market to the right demographic
19:18 -Home Advisor, Angie’s List
21:31 -Thumbtack
21:44 -Yelp
22:13 -Jobs to be scheduled
22:25 -Number of crews
22:37 -People who owe money, Insurance claims
23:23 -Numbers tracking
23:51 -Closing rate
24:02 -Average job
24:07 -Revenue for this year
24:19 -Net $
24:51 -Eric doesn’t take a deposit
27:49 -Full time employees
28:33 -Sales guys, no CRM
30:33 -Eating deductibles
32:20 -“Honesty is best”
32:43 -It’s all about process, CRM
35:50 -Falling off a roof
37:55 -Winter time work
39:05 -How long does it to be “hands-free” in your business?
41:30 -Hardest thing in roofing business
43:14 -Starting Youtube videos again
44:46 -Collaborating, People are hungry for content
45:20 -Repairs
46:24 -Gas station antics
47:30 -Victor’s Roofing, Rodney Webb, sales process
48:22 -What shingles do you install?
49:15 -Do repairs/work yourself?
49:44 -Are you going to resume Youtube videos?
50:25 -Outro: text Dmitry: 612-558-4881
51:09 -Subscribe to Roofing Insights

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What Is The Best Roofing Material For Your Home?

When it comes to roofing, you want the best roofing material you can afford because your roof completes your home. Without it, you would be exposed to the harsh elements of weather and the hot sun beating down on you in the summer. When it rains, it could be destructive to your items in your home. Roofing material is important and when you need to complete your roof you want to go with the right material for a roof so you know it will last for many years to come.

Options of Residential Roofing

When you are faced with the fact that you must repair your roof, you need to consider more than just a few patches to complete the job. If your roof is weakened in one area, chances are it will be weak in other locations too. Preparing your roofing for a few more years of durability is not only more profitable in the long run but it can save you a lot of money in your pocket. You have several residential roofing options to choose from today. Here are a few examples.

Roof Shingles – Which One Is Right For Your Home?

If you are ready to redo your roof because you have noticed a few spots are starting to leak you may want to consider using shingles instead of any other type of roofing offered today. Roof shingles has been around for a long time and has proven itself to be durable and reliable as well as affordable. You want your roof to look good and last long enough to pay itself off and enjoy it a few years before you must redo it again.

How to Find the Right Roofing Contractor for Your Project

It’s time to fix that leaky roof again and now you have two choices; one, you can patch and repair or two, you can completely redo the roof. What are you going to do? Before jumping into a big project like this you will want to weigh all your options. You need to determine how old your current roofing is. If it is more than ten or fifteen years old you may want to consider a new roofing job. Chances are the roofing job on there now was not done right and it is allowing it to prematurely ruin. A roofing contractor can come out and evaluate everything and help you decide which route would be more feasible for you to go.

Flat Roof Construction – Pros And Cons

While discussing flat roof construction it is only fair to talk about both the pros and cons of it, so the new homeowner chooses a roof that will suit his needs. Flat roofs are as the name suggests flat and built with a small incline to allow the rain water to drain easily.As to which roof to select it depends on the local weather conditions.

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