Eric Reno: $5MM Roofing Superstar on Youtube, CRM, HomeAdvisor, Angie’s list


Eric Reno: Roofing Superstar from Michigan: $5 millions, no CRM!!!

Watch Dmitry interviewing Eric Reno:

Dmitry is the owner of Storm Group: Minneapolis and Orlando based roofing company: https://stormgrouproofing.com and htpps://stormgrouproofingorlando.com

Eric is the owner of popular Michigan roofing company : Paramount Building Inc.: https://www.paramountbuildinginc.com

Check Eric Reno’s Youtube channel:
https://www.youtube.com/channel/UClsQ1QrDIvCE34OZtC1C0qQ
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Topics in this video:

0:00 -Opening montage
0:16 -Introduction at hotel
1:09 -Arrive at Paramount Building Inc.
1:48 -Meet Eric
2:39 -How Eric got into roofing
3:17 -2 years into roofing
3:57 -How Eric went on his own
4:23 -Using Equipter in his company
5:45 -“It’s all about the team”
6:16 -Eric’s Proposal paperwork
6:34 -Eric’s process
8:08 -No CRM
8:30 -Paramount opened in 2013
9:32 -“Angie’s List was such an animal”
9:41 -Angie’s List was our mother
9:54 -Eric’s sales process
10:31 -Address List of roofs we’ve done (referrals)
10:59 -Yard Signs
11:30 -Sales $ for first year
12:02 -Eric would get difficult jobs
12:37 -Started Youtube videos
13:03 -Why Eric Stopped Youtube videos
13:20 -Owning Real Estate
13:55 -Arrive at Restaurant for lunch
14:02 -Age and kids
14:13 -White Claw
14:18 -Getting jobs from Youtube videos
15:47 -White Claw is the official drink of Roofing Insights
16:20 -Bookkeeper
16:39 -Scheduling jobs
16:58 -Work Hours a day
17:28 -Work life balance
18:26 -Eric’s motivation
19:09 -Market to the right demographic
19:18 -Home Advisor, Angie’s List
21:31 -Thumbtack
21:44 -Yelp
22:13 -Jobs to be scheduled
22:25 -Number of crews
22:37 -People who owe money, Insurance claims
23:23 -Numbers tracking
23:51 -Closing rate
24:02 -Average job
24:07 -Revenue for this year
24:19 -Net $
24:51 -Eric doesn’t take a deposit
27:49 -Full time employees
28:33 -Sales guys, no CRM
30:33 -Eating deductibles
32:20 -“Honesty is best”
32:43 -It’s all about process, CRM
35:50 -Falling off a roof
37:55 -Winter time work
39:05 -How long does it to be “hands-free” in your business?
41:30 -Hardest thing in roofing business
43:14 -Starting Youtube videos again
44:46 -Collaborating, People are hungry for content
45:20 -Repairs
46:24 -Gas station antics
47:30 -Victor’s Roofing, Rodney Webb, sales process
48:22 -What shingles do you install?
49:15 -Do repairs/work yourself?
49:44 -Are you going to resume Youtube videos?
50:25 -Outro: text Dmitry: 612-558-4881
51:09 -Subscribe to Roofing Insights
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