How to sell to your people: 5 Tips | Roofing Business School

How to sell to your people: 5 Tips. Comment below if you ever had this temptation.
Selling to your culture can be challenging for business owners: people feel they know you and ask for extra discounts and treat you little different. Many decide not to do business at all in their own community.

01:30 Don’t get offended
03:09 Have a professional conversation about your cost
04:32 It’s normal for people to ask for discounts
05:55 Learn how to explain that they’re helping you by hiring you
07:01 Be transparent about your profit margins

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