LC Nussbeck, Founder of Madsky: “Roofing is not for Snowflakes” | Roofing Insights


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From Insights:

00:18 LC and Dmitry agree to respect each other during interview
01:35 Story behind LC’s name
02:49 LC’s job history
06:40 How LC’s time in Canada benefitted him
11:15 CRAZY sales story…
14:33 … and then a monster was created
16:18 Fighting to survive in roofing business
18:02 LC: entrepreneur first; roofer second
19:17 Sales philosophies
22:23 Should business owners split profits?
24:36 Inception of MadSky
28:49 Dmitry and LC explain how storm chasers work with local companies
33:33 Overcoming objections as a storm chaser
37:24 How MadSky got its name
39:45 “The roofing industry is sloppy”
47:11 Insurance companies confound Dmitry
51:14 Is LC a sellout?
53:08 Xactimate’s effect on industry
56:26 LC’s thoughts on appraisers and public adjusters
1:03:45 Dmitry challenges MadSky’s business model (part one)
1:08:58 Making money vs helping contractors
1:14:20 Dmitry challenges MadSky’s business model (part two)
1:20:33 LC sold MadSky because…
1:21:22 How big is MadSky’s presence?
1:25:34 Easier to build MRP program or contracting business?
1:27:07 Roofing companies have no leverage when dealing with insurance companies
1:29:12 How to get referrals from insurance companies
1:36:24 Value of “marketing jobs”
1:41:52 Ideal size for a business
1:44:01 Most hate LC’s ever received
1:46:24 How LC reacts to death threats
1:48:23 Theft is inevitable
1:52:32 Advice to homeowners with hail damage
1:53:06 “Life’s tough. Roofing is tougher.”
1:56:42 What’s next for LC?

Read more about LC Nussbeck: https://roofinginsights.com/roofing-is-not-for-snowflakes-with-lc-nussbeck/

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