Should you have “Roofing” in your business name?

Should you have “Roofing” in your business name? 

Correctly naming your business is huge! What name will get you more business? What will be best for google rankings?

In this video Dmitry explores the pros and cons of including “roofing” in your business name. Stand out from a “normal” contractor with these success proven tips!

Should You Have “Roofing” in Your Business Name?

First off, you may ask, why is the name of my business important? It’s just a name, right? Well, to some insurance companies, that’s not the case. In the trades, specifically roofing, the monthly premiums companies have to make to cover their employees is substantial, so much so that some business owners forgo putting “roofing” in their name, the idea being that by not having that as part of their title, they will save money.

Of note: there is one circumstance where having “roofing” in your name is inconsequential. If you are fed jobs from another company, or if you work FOR an insurance company, then the name of your business is irrelevant. But for everyone else, the name is important.

Here are five reasons why the name is important:

1. Competition

There are thousands of contractors out there, covering many different trades, so you want to make sure that people know what your company does. If your name is “ABC Construction,” how will anyone know that you do roofing? Stand out!

2. Makes you look like an expert

By stating in the company name that you do roofing, it instantly suggests to customers that you are an expert. You wouldn’t hire “Tom’s Plumbing” to do your electrical work, just like someone will be less inclined to hire you if you don’t claim expertise.

3. “Roofing” looks good

Another benefit is that your name can advertise to multiple customer bases. For instance, Dmitry’s Storm Group Roofing appeals to both potential roofing customers, as well as those interested in storm damage repairs.

4. Helps you rank high

Google searches are important, and to be on the top of that list, you have to be pumping out good work. But you also need your name to become relevant, and this is where “roofing” in the title comes into play. Have a name that people can search for, and that shows your skills!

5. Save marketing $$$

Storm Group Roofing already tells people what trade Dmitry does, so he doesn’t have to spend extra marketing money telling people that he does roofing. Save your marketing money and put it toward something more productive, like a new truck, if you’re into that sort of thing.
Roofing Insights
The Voice of the Roofing Community
Roofing Insights Amazon Store:
Let’s Connect:

Using a Foam Gutter Guard System

You probably own a home and you will be familiar with the mundane task of cleaning the gutter and removing whatever is blocking the flow of water. The best solution you have in this case is to use gutter guard. Today, there are so many types of guards available for this purpose.

Roof Preparation for Hurricane Season

Hurricanes are monstrous storms that are characterized by strong winds and are usually accompanied by torrential rainfall, land and mud slides, and devastating winds. These storms can cause a lot of harm to your house, particularly your roof, and thus one has to be prepared in time and take sufficient measures to organize for hurricane season.

Is Your Roof Trying to Warn You to Get Help?

Do you know the signs that your roof may be trying to tell you – that there are big problems brewing right under your nose? Read this article to learn outside and inside evidence that your roof has a problem and needs help!

New Roof Costs – Know How Material Affects That Price!

What do you know about how the cost of material affects the expense of a new roof? Read this article to learn about different roofing materials and how they affect the final cost for that new roof!

New Roof: Face Lift for a Home!

Have you thought of giving your home a face lift? Read this article to learn how a new roof can change the entire aspect of a house for the better!

You May Also Like