Why Facebook Marketing is Hard – 5 Ugly Facts and Tips
Good marketing is tough to do… Especially when you’re batting a worldwide pandemic in the Coronavirus or COVID-19. In this video Dmitry shares his five best tips on how to hire a good marketer and what makes them valuable, vs. five ugly but honest truths about Facebook marketing and it’s ever-changing landscape.
Our amazing Facebook marketer and partner:
01:04 UGLY TRUTH #1: FACEBOOK IS NOT A SEARCH DRIVEN PLATFORM
03:35 UGLY TRUTH #2: ATTENTION SPAN OF HUMAN BEINGS IS SHORT
05:02 UGLY TRUTH #3: FACEBOOK IS ALWAYS CHANGING
06:29 UGLY TRUTH #4: FACEBOOK MONEY GRABS AND IS COMPETITIVE
10:00 UGLY TRUTH #5: FACEBOOK IS SOCIAL, NOT BUSINESS ORIENTED
12:00 TIP #1: ONLY WORK WITH REFERRALS
13:45 TIP #2: AVOID YEARLY CONTRACTS
15:00 TIP #3: AVOID BRANDING DEALS
16:42 TIP #4: FOCUS ON METRICS, NUMBERS, & TARGETING
18:20 TIP #5: WATCH YOUR SPENDING CLOSELY
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Dmitry’s favorite cameras:
Panasonic LUMIX GH5S: https://amzn.to/32STe53
Canon EOS RP Full-Frame Mirrorless: https://amzn.to/2ToYjPJ
Sony a5100: https://amzn.to/32PncqR
Apple iPhone 11 Pro Max: https://amzn.to/39qGuoR
DJI Mavic Mini Fly More Combo: https://amzn.to/39vsESo
Lights for shooting high quality videos:
Smartphone Video Rig: https://amzn.to/38qpbTu
Neewer Dimmable 176 LED Video Light Lighting: https://amzn.to/2TDNKqP
Practilite 602 Bi-Color Smartphone Controlled LED: https://amzn.to/38najW3
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Top quality Microphones:
Zoom H5 Four-Track Portable Recorder: https://amzn.to/38nA5cI
Shure Camera-Mount Shotgun Microphone:https://amzn.to/2VHKrl7
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Job Nimbus http://bit.ly/3avD5W9
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